Chad Bustos
Founder / Managing Director
Sales & Brand Marketing
If you ask Chad Bustos about his weekend, his 10 horses and
6 dogs likely factor in somehow. That’s the way it is when you live on a ranch.
He moved to Arizona with his wife about five years ago—in a leap of faith, of
sorts. They wanted a change of pace, and a place where they could keep their
horses right in their yard. The couple found the perfect spot—for that and
more. “I like to ride my horses in the morning, and a couple of days a week
I’ll take off on my gravel bike. And I still do a bit of running.” Of course
there’s that—he’s an avid runner who’s competed in his share of marathons and
Ironman competitions. If you’re getting the sense that he’s an authentic,
down-to-earth kind of guy, you’re spot on—both personally and professionally.
“I think honesty and integrity are really important.” Chad,
who’s got 20-plus years as a sales and marketing professional and a Ph.D. in
philosophy under his belt, knows the keys to success include listening,
understanding and taking action. That means hearing what a client has to say,
embracing the company’s goal, and formulating a plan that takes the
organization to the finish line.
His career accomplishments prove the methodology is sound. A
snapshot:
- At KSL Resorts, he played a strategic role in the company’s repositioning as it expanded from a portfolio of three hotel properties to a powerhouse brand with 11 mega-resorts—then to a sale that landed the company some $800 million.
- While at the Irvine Company, he held several executive posts, and launched sales and marketing initiatives that helped establish the Resort Division as a leader in the hospitality industry, with the world-class Resort at Pelican Hill as its flagship.
- And early in his career, as Alaska Air Group’s director of electronic marketing strategies, he shepherded the company into the world of e-commerce, making it the first airline to offer online tickets sales.
Today, he welcomes opportunities that allow him to use his
wealth of experience to help clients achieve their own goals. “I want to work for
the right people for the right reason, and we all have to be in agreement that
this is a win-win all the way around—even if the win-win comes to an end at
some point because we were successful in implementing a plan.”